Lisa Gibson Nutrition
— COPY WRITING & WEBSITE COPY —
Lisa Gibson, a diabetes specialist & dietitian working in Orange County, California, was looking to expand her business. She wanted a website that distinguished her positive and upbeat personality while demonstrating her vast experience and professional history.
The web copy had to carry her spunky spirit but also garner confidence.
Weight loss and diabetes prevention had to be handled in a manner that empowered and emboldened people to make lifestyle changes.
The brand voice had to be personable, yet encouraging. Knowing our core audience would be seniors living in Orange County, the language needed to have the information accessible and to the point.
The website would also be viewed by potential events coordinators, looking for programming for senior centers and active living communities.
