De La Calle

— BRAND STRATEGY & MESSAGING, WEB, SOCIAL,& MARKETING COPY —

Brought on by the HERE Studios to work on the conception of the brand, I was tasked with crafting a brand story that was true to both the heritage and innovation of their lead product: Tepache, a fermented pineapple probiotic.

 
 
 

 The brand needed to effuse the spirit of Mexican street food culture — fun, colourful, and festive while being authentic to its Pre-Hispanic roots.

 
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The brand messaging had to educate as well as excite since Tepache wasn’t a well known refreshment outside of Mexico. We needed to be authentic in showcasing the naturally healthy characteristics while invigorating the consumer base to give this entirely new probiotic beverage a try.

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I crafted copy for the online sales funnel: educating, enticing, & expounding the delights of this refreshing pineapple beverage.

They had to be informative but entertaining, an email newsletter you’d actually get something from.

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