Element 16

— BRAND IDENTITY, COPYWRITING & WEBSITE COPY —

The goal in this project was to ensure this clean energy start-up’s online presence would endorse the product. I re-hauled website to focus in on brand messaging, delivering a clear & concise pitch to potential partners and investors.

 
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Hierarchy of information was established, and a sales pitch was folded into a portfolio, the starting intent of the redesign.

 
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Lisa Gibson Nutrition