diane lieu
brand strategy + visual storytelling
MISE - The Knife Bag. Redefined.

MISE

Identity, Marketing

MISE - The Knife Bag. Redefined.

MISE - The Knife Bag. Redefined.

Hedley & Bennett's first ever luxury item, we were determined to change the playing field with this product.

 After extensive market research and product revisions, we positioned the MISE to be a redefinition of the product category itself.  This was the knife bag as it had never been imagined before - sleek, streamlined, a place for all your tools.  Misen en place.  Everything in it's place.

After extensive market research and product revisions, we positioned the MISE to be a redefinition of the product category itself.

This was the knife bag as it had never been imagined before - sleek, streamlined, a place for all your tools. Misen en place. Everything in it's place.

Mise+Screenshot-1.png
 My contributions included name testing, social media strategy, influencer marketing, and copy + creative for product page, newsletter, and press release.

My contributions included name testing, social media strategy, influencer marketing, and copy + creative for product page, newsletter, and press release.