MISE - The Knife Bag. Redefined.
Hedley & Bennett's first ever luxury item, we were determined to change the playing field with this product.
After extensive market research and product revisions, we positioned the MISE to be a redefinition of the product category itself.
This was the knife bag as it had never been imagined before - sleek, streamlined, a place for all your tools. Misen en place. Everything in it's place.
My contributions included name testing, social media strategy, influencer marketing, and copy + creative for product page, newsletter, and press release.