diane lieu
brand strategy + visual storytelling
Ice Cream & Aprons For All

Jeni's Ice Creams x Hedley & Bennett

Ice Cream & Aprons For All

Ice Cream & Aprons For All

The whole thing was a pretty crazy idea. Two female founders and a team of six photographers, writers, coordinators, and videographers pile into one 15-ft RV and travel 5 states.

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 Jeni Britton-Bauer of  Jeni’s Splendid Ice Creams    + Ellen Bennett of  Hedley & Bennett

Jeni Britton-Bauer of Jeni’s Splendid Ice Creams

+ Ellen Bennett of Hedley & Bennett

 We visited farms, met with local chefs and makers, and spread the message of entrepreneurship, documenting all along the way.

We visited farms, met with local chefs and makers, and spread the message of entrepreneurship, documenting all along the way.

 Our team worked on building all promotional content. The goal was to inspire those we encountered in person and those following along via social.

Our team worked on building all promotional content. The goal was to inspire those we encountered in person and those following along via social.

 The result? A huge bump in traffic & sales from the region, a bounty of content, and the establishment of both founders as relatable, inspiring small business owners made through old fashioned real life, in-person connection.

The result? A huge bump in traffic & sales from the region, a bounty of content, and the establishment of both founders as relatable, inspiring small business owners made through old fashioned real life, in-person connection.

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