diane lieu
brand strategy + visual storytelling
Hello Bello

Hello Bello

Social Media Strategy

Hello Bello

Hello Bello

I was brought in a few months pre-launch to help develop the brand’s social media strategy. This included voice/tone, visual identity, as well as tactical decisions like cadence, channel purpose, and community building.

 With beloved celebrity couple Kristen Bell & Dax Shepard as co-founders, we knew we had to harness that star power and use it to grow brand awareness and expand reach, but not let it overshadow the amazing product line itself.

With beloved celebrity couple Kristen Bell & Dax Shepard as co-founders, we knew we had to harness that star power and use it to grow brand awareness and expand reach, but not let it overshadow the amazing product line itself.

 The content & copy needed to be bright, energetic, and colourful but well balanced for a premium, yet accessible feel.

The content & copy needed to be bright, energetic, and colourful but well balanced for a premium, yet accessible feel.

 Research (and common sense) had shown us that parenting was really f*cking hard, so we wanted to use social media to show parents & caretakers they weren’t alone. We understood and we wanted to be a bright spot in their day.

Research (and common sense) had shown us that parenting was really f*cking hard, so we wanted to use social media to show parents & caretakers they weren’t alone. We understood and we wanted to be a bright spot in their day.

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