diane lieu
brand strategy + visual storytelling
 The goal in this project was to ensure this clean energy start-up’s online presence would endorse the product. I re-hauled website to focus in on brand messaging, delivering a clear & concise pitch to potential partners and investors.

Element 16

Brand Messaging

 The goal in this project was to ensure this clean energy start-up’s online presence would endorse the product. I re-hauled website to focus in on brand messaging, delivering a clear & concise pitch to potential partners and investors.

The goal in this project was to ensure this clean energy start-up’s online presence would endorse the product. I re-hauled website to focus in on brand messaging, delivering a clear & concise pitch to potential partners and investors.

BeforeAfter.jpg
Screen Shot 2019-03-12 at 4.30.56 pm.png
Screen Shot 2019-03-12 at 4.31.15 pm.png
 Hierarchy of information was established, and a sales pitch was folded into a portfolio, the starting intent of the redesign.

Hierarchy of information was established, and a sales pitch was folded into a portfolio, the starting intent of the redesign.